Gérard MERMET

Born in Lyon on June 27, 1947, he is married with 2 children.

Sociologist, director of the research and consulting firm Francoscopie, founded in 1994.

 

Biography

Arts et Métiers engineer (Cluny, Paris).

MBA from Columbia University (New York).

Professional activities

Sociologist, analyst of social change, lifestyles and value systems.

Director of consultancy Francoscopie.

Areas of expertise

Identification of consumer trends (all sectors).

Prospective analysis and strategic thinking.

Quantitative and qualitative studies.

Presentations at various events (conferences, symposia, congresses, conventions).

International missions on behalf of the French Ministry of Foreign Affairs: Hong Kong and China (1995); Canada (1996); Australia and New Zealand (1997); Russia (2004)...

Member of the Commission de réflexion et de proposition sur " Les mécanismes de réduction des prix " ("Price reduction mechanisms") of the French Ministry of Economy and Finance (2008).

Author of books on French society and consumer affairs (see list below).

Some recent references (2006-2008)

Adidas / Asterop / BNP / Centres E.Leclerc / Club Internet / Comexpo / Covea / Crédit Agricole / Essilor / Exposium / EDF / Fondation Nicolas Hulot / GMF / France Télévisions / Futuroscope / Groupama / Ikea / LOréal / Leroy-Merlin / Macif / Marques Avenue / McDonalds / Meetic / Microsoft / Monoprix / PepsiCo / Pfizer / Pharmactiv / Publications Metro / Publicis / PMU / Royal Air Maroc / UNCMI / Unilever / Sanofi-Aventis / Sandoz / SIAL / UNCMI / Tetra Pak / Vinci

Publications

  • Francoscopie. Larousse, published every two years since 1985. Twelfth edition in 2007.
  • Revolution!Pour en finir avec les illusions françaises. Éditions Louis Audibert, January 2006.
  • Tendances (les nouveaux consommateurs). Larousse, 1996 and 1998 editions.
  • La piste française. First-Documents, 1994.
  • Euroscopie. Larousse, 1991.
  • Les Français en questions. Interviews with 21 French personalities. La Revue des Deux Mondes/RFI, 1989.
  • Monsieur le futur président. Aubier, 1988.
  • Démocrature.How the media transform democracy. Aubier, 1987.
  • La bataille des images.With Jean-Marie Cotteret. Larousse, 1986.
  • You and the French.With Bernard Cathelat. Flammarion, 1985.
  • Marketing: the rules of the game. Editions CLET, France and Agence d'Arc, Canada, 1982.




 

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